Instagram SEO for Business Growth and Success in 2024

Instagram SEO for Business Growth and Success in 2024

As a business owner or marketer in 2024, you recognize social media’s importance in reaching your target audience and driving traffic to your website. Instagram offers a powerful platform to expand your reach and boost brand visibility, but without effective optimization, your content can get lost in the noise. In this complete guide, you will learn innovative techniques to maximize engagement on Instagram and leverage its built-in search capabilities. From hashtag strategies to metadata optimization, we will explore actionable tips to improve your Instagram SEO. You will gain a competitive edge with insider advice tailored to 2024’s algorithm changes. Follow along for a comprehensive playbook on building an impactful Instagram presence that converts and retains followers this year.

As a business owner committed to growth, you need to understand Instagram SEO. With over 1 billion users, Instagram offers immense potential to expand your reach if leveraged strategically. This comprehensive guide equips you with the latest techniques to maximize discoverability and engagement in 2024. From optimizing profiles to utilizing reels and hashtags effectively, you will gain actionable tips to improve visibility and connect with more ideal customers organically. Whether launching a social media presence or revamping an existing one, this article helps you craft an Instagram strategy that converts and achieves business goals this year. Stay ahead of algorithm changes and best position yourself to be found by your audience.

If your Instagram growth strategy in 2024 is all about pleasing the algorithm, you’re falling behind the times. As social networks shift to allow users to discover content with greater intention, it’s time to master Instagram SEO in 2024.

Keep reading to learn the 10 best ways to optimize your profile and content and get seen by the people who are actively searching for brands similar to yours.

What Is Instagram SEO and Why Does It Matter in 2024?

What Is Instagram SEO and Why Does It Matter in 2024

Instagram SEO is the practice of optimizing your Instagram content to be discovered in search results on the platform. When someone uses the Instagram search box to look up words related to your business, you want your account or content to appear near the top of the list — and Instagram SEO tactics can help you achieve this goal. Instagram search results include relevant content, accounts, audio, hashtags, and places.

Instagram SEO (search engine optimization) in 2024 refers to optimizing your Instagram content and profile so that your content shows up higher in Instagram and Google search results. This is important for increasing your visibility, reach and engagement on Instagram.

  • Instagram SEO Includes:
    • Using relevant hashtags so your content is found by those interested in your offering.
    • Writing high-quality captions that engage users and contain keywords people may search for.
    • Ensuring your profile bio, name and username include valuable keywords.
  • Benefits of Instagram SEO:
    • Higher reach and visibility. Your content will show up higher in Instagram and Google search and be seen by more potential customers.
    • Increased engagement. Your posts are more likely to be interacted with through likes, comments, shares, etc.
    • More followers and brand awareness. Optimized content helps you gain more ideal followers who engage with your brand.
    • Improved conversion rates. More traffic and engagement can increase sales or lead to more email signups, link clicks, etc.
  • Tips to Improve Your Instagram SEO:
    1. Research the best hashtags for your niche and use a mix of both popular and specific/niche hashtags.
    2. Include important keywords in your captions along with emojis, questions and calls-to-action.
    3. Update your bio, username and name to include 2-3 strong keywords.
    4. Post consistently high-quality, engaging content your audience would search for.
    5. Analyze your metrics to determine what content performs best. Refine and repeat.

Optimizing your Instagram SEO is crucial for standing out from the competition. By implementing search-friendly best practices in your content strategy, you can maximize your reach and conversions.

How to Optimize Your Instagram Profile for SEO

  1. Craft the perfect profile bio: Your bio should include essential SEO keywords and phrases relating to your brand, products, or services. Use relevant hashtags and mention your location to help users find you. Keep it short, descriptive, and compelling.
  2. Choose the right handle/username: Your Instagram handle acts like the URL of your website, so make it short, memorable, and keyword-rich (e.g. containing your company name).
  3. Upload a branded profile picture and story highlight covers: Ensure your profile picture clearly represents your brand. Optimize the first frame of each highlight cover with descriptive text and strong visuals.
  4. Link to your website in your profile: Add a clickable link to your website in your bio so users can easily find and explore your site. Ensure your site is also optimized for SEO.
  5. Add alt text to images: Always include descriptive alt text for accessibility and to improve image search rankings. The alt text should concisely summarize the image content.
  6. Leverage relevant hashtags: Include branded hashtags in your captions as well as widely used community hashtags where appropriate. Use analytics to determine top-performing branded and community hashtags.
  7. Encourage user-generated content: Run contests for users to create custom branded hashtag content and share their best pictures. This extends your reach and provides more discoverable content.
  8. Collaborate with influencers: Work with relevant influencers and brand ambassadors to create co-branded hashtag campaigns and sponsored posts to expand your audience.
  9. Analyze performance: Use Instagram and Google Analytics to benchmark and track how profile changes and optimizations impact overall engagement, reach, website traffic referral, and conversions over time. Refine your strategy accordingly.

Optimizing your Instagram profile for SEO allows users to easily find, relate to, and engage with your brand organically. By leveraging keywords, compelling content, strategic hashtags, backlinks, alt text, and analytics tracking, you can boost brand visibility and recognition on Instagram and beyond.

Crafting Shareable Instagram Captions With Keywords

When creating Instagram captions, incorporate relevant keywords and phrases to help improve your content’s visibility and reach in Instagram search. An optimized caption tells users what your post is about while also using strategic terms that align with your niche, product offerings, and target audience interests.

Follow these key steps for crafting captivating, keyword-rich Instagram captions:

  • Conduct keyword research to identify high-value terms. Leverage free tools like Google’s Keyword Planner to discover commonly searched phrases related to your business. Also analyze competitor captions and hashtags for inspiration.
  • Write naturally for humans first. Focus on creating captions that genuinely engage your audience rather than cramming in keywords. Share your brand story, highlight your products’ benefits, ask thoughtful questions, etc.
  • Seamlessly incorporate keywords. Work your primary keywords and semantic variations smoothly into your caption in a way that flows well and adds value for readers. Avoid awkwardly over-stuffing keywords.
  • Include branded and product names. Spotlight your brand, product and service names as exact match keywords. This helps associate those terms with your Instagram profile.
  • Add relevant hashtags. Include niche-related hashtags at the end of your caption to enhance discoverability. Leverage hashtag research tools to find less competitive yet still popular tags.
  • Check character counts. Keep captions under 2,200 characters so the full caption displays without needing to click “more.” Being concise also helps reinforce key points.
  • Analyze performance and optimize. Pay attention to which captions generate the most engagement and shares. Double down on what resonates while switching up what doesn’t.

With practice, you can master the art of captions that genuinely connect with your followers while also leveraging keywords for better Instagram SEO. Measure different approaches and let data guide your strategy.

Using Hashtags for Instagram SEO

Hashtags play an important role in optimizing your content for Instagram. Use relevant hashtags to make your posts more discoverable and help reach new audiences.

  • Perform hashtag research. Identify the most popular hashtags relevant to your content or niche, but also include some less competitive long-tail hashtags. Tools like Display Purposes and RiteTag can help.
  • Use a mix of general and niche hashtags. Include 2-4 high-volume hashtags like #instagram along with more specific ones like #foodblogger. Don’t go overboard.
  • Leverage location hashtags when relevant. If you operate locally or post content related to a location, add location hashtags like #chicagofood or #nycrestaurant.
  • Create some branded hashtags. Come up with a few of your own signature hashtags to promote your brand identity across posts.
  • Check which hashtags actually perform well. Analyze your posts and engagement over time to see which hashtags consistently work well for you.
  • Be authentic and selective. Only use hashtags suited to your content. Irrelevant hashtags will not benefit your SEO. Quality over quantity.
  • Place most hashtags in the caption. Putting too many in comments means fewer people will see them. Hashtags in captions also look better aesthetically.
  • Update hashtags periodically. Some trends change, so review and refresh your key hashtags every few months to optimize reach.

Strategically using the right hashtags is a best practice for improving your Instagram SEO and viewership. Just be genuine, consistent and avoid going over the top with too many niche tags in each post.

Creating Shareable Instagram Content

  1. Conduct Market Research
  • Use social listening tools to analyze trending Instagram topics and hashtags in your niche. This will help you identify your target audience’s interests and content preferences.
  • Monitor competitor activity and identify the types of posts that seem to resonate and get engagement. This can inspire your own content ideas.
  1. Optimize Visuals
  • High-quality photos and videos are key on this visually-driven platform. Ensure your media is well-lit, in focus, and edited for aesthetic appeal.
  • Leverage Instagram’s popular creative tools like Layout and Reels to make polished, eye-catching content.
  1. Craft Captions Strategically
  • Write clear, concise captions that provide context for your visual media. Include a strong call-to-action.
  • Incorporate branded hashtags, location tags, user tags, and other relevant hashtags to increase discoverability and reach.
  • Ask engaging questions or encourage viewers to tag others to spark conversation around your posts.
  1. Promote Cross-Channel
  • Enable link sharing capabilities and embed IG posts on your website and other social profiles.
  • Promote new Instagram content through email, paid ads, influencer partnerships, and other channels.

Creating content tailored to Instagram’s unique platform strengths and designed for engagement and sharing is key for brands looking to maximize their presence and connect with current and potential customers. Consistently posting quality, optimized visual media combined with compelling captions will help you organically grow your account over time through likes, comments, shares, and new followers.

Instagram SEO Best Practices in 2024

To improve your Instagram SEO and reach more potential customers, focus on optimizing these key areas:

Profile Details

  • Username: Make your username short, simple, and keyword-rich (e.g. “awesome_dog_treats”)
  • Bio: Craft an informative bio with relevant keywords and a clickable link to your website to drive traffic
  • Profile Photo + Avatar: Use high-quality, branded images that visually represent your business


  • Include important keywords and long-tail keyword phrases in your photo and video captions
  • Write long, detailed, and engaging captions
  • Add relevant hashtags and tag business partners for increased visibility


  • Post high-quality, consistent images and videos that align with your brand
  • Leverage Instagram Stories and Reels for extra discoverability
  • Go live or use IGTV for more ways to connect with your audience


  • Reply to comments and questions on your posts in a timely manner
  • Follow and interact with users in your niche to build relationships
  • Run contests and giveaways to increase comments and shares

Staying active and optimizing your Instagram presence through keyword-focused content and engagement will help boost your visibility in Instagram search results. Measure your efforts with Instagram Insights to see what resonates best with your audience.

Linking Your Website and Instagram for Better SEO

Connecting your website and Instagram account is vital for improving your SEO and driving more traffic from Instagram to your site. Follow these key steps:

  • Link your website in your bio. Your Instagram bio only allows one clickable link, so use it wisely to connect viewers to your home page or popular content.
  • Embed Instagram posts on website pages. Adding Instagram posts to your blog and other pages enables Google to index that content. Use plugins to easily embed posts.
  • Use quality hashtags. Include a mix of popular and niche hashtags so people can discover your posts. Link some hashtags directly to website pages with relevant content.
  • Tag your website in posts when relevant. When showcasing products, tutorials etc directly related to your site content, be sure to tag your website or specific web pages in the Instagram post or image.
  • Promote website content on Instagram. Share blog posts, new products or deals to drive Instagram followers to these pages. Use captions and Stories to showcase this content.
  • Use matching usernames so your brand is consistent across platforms. This signals to search engines that your website and Instagram are connected.
  • Implement Instagram pixels. Add Instagram pixels to track conversions from Instagram to your site. This allows retargeting and understanding how Instagram drives website traffic.

Following these Instagram SEO best practices will facilitate indexing by search engines. The goal is to use Instagram content to support your website, driving relevant organic traffic. Analyze performance data continually and make optimizations for maximum SEO and conversion impact.

Measuring and Improving Your Instagram SEO Performance in 2024

Instagram SEO is a key component of growing your reach and engagement on the platform. To optimize your Instagram SEO, it’s important to track metrics that provide insight into how you are performing. Consider measuring the following:

  • Hashtag Performance: Analyze which hashtags are driving the most profile visits and engagement on your posts. Use Instagram analytics or third-party tools to identify your best and worst performing hashtags so you can refine your hashtag strategy.
  • Engagement Rate: Track your average engagement rate per post (likes + comments / followers). Benchmark your rate against competitors and industry averages to gauge how engaging your content is. Aim for a 2-4% engagement rate.
  • Impressions and Reach: View how many accounts your posts are reaching and how many times your content is being seen. Are your impressions growing over time? Is your content showing up on Explore and hashtag pages? Optimizing these areas can expand your reach.
  • Website Traffic: Connect your website analytics to view how much traffic is being driven from Instagram. Monitor traffic trends to see if your efforts to promote your site on Instagram are paying off.

Here are some tips to improve overall performance:

  • Include strong calls-to-action in captions to drive traffic and conversions.
  • Post at optimal times based on when your audience is most active.
  • Use geotags and location tags to increase local discoverability.
  • Leverage stickers, questions and polls in Stories to boost engagement.
  • Run contests and giveaways to increase followers and reach.
  • Use relevant, popular hashtags so your content is found by those interested in your niche.
  • Engage with your audience by responding to comments and messages.

Regularly assessing your Instagram SEO metrics and performance will enable you to refine your strategy to maximize growth and engagement over the long term.

Seo For Instagram in 2024

Instagram SEO requires a strategic approach to make your content easily discoverable and reach your ideal audience. Follow these SEO best practices to maximize your visibility and engagement:

Optimize Your Profile

  • Use your brand name or a descriptive user handle relevant to your niche so users can easily find you.
  • Craft an appealing, keyword-rich bio that highlights your brand, products/services, and value proposition.
  • Include a clickable website link and location in your profile.

Curate High-Quality, Shareable Content

  • Post consistently high-quality, authentic photos and videos that align with your brand identity and resonate with your audience.
  • Write detailed captions using targeted keywords your audience is searching for.
  • Add alt-text descriptions to images for improved accessibility.
  • Use relevant hashtags in each post – research hashtags used by your target audience.
  • Share user-generated content when permitted to engage your community.

Analyze and Refine Your Approach

  • Check Instagram analytics to see top-performing posts and tailor future content accordingly.
  • Utilize third-party analytics platforms to uncover hashtag performance. Refine hashtags as needed.
  • Monitor comments and messages to understand audience interests and pain points.
  • Set up an Instagram business profile for further analytics.

SEO is an evolving process, but optimizing these key elements will position your Instagram content to reach more of your ideal customers. Evaluate what works through analytics and user feedback, and iterate on your approach over time.

Instagram Seo Tool

As Instagram continues to grow in popularity, using tools to optimize your profile and posts for search engines is key. An Instagram SEO tool can provide valuable insights and suggestions to improve discoverability. When selecting an Instagram SEO tool, look for the following core capabilities:

  • Keyword Research: The tool should suggest relevant hashtags and keywords to target based on your niche, content themes, competitors, and Instagram search volume data. This allows you to optimize hashtags, captions, and bio for search ranking.
  • Competitor Benchmarking: Analyze top profiles and posts in your niche to uncover high-performing captions, hashtags, imagery, and content themes to model and replicate. Review competitor engagement metrics for context.
  • Account Auditing: Audit your current Instagram profile and posts to surface optimization opportunities – hashtag usage, link inclusion, alt text, captions, etc. Identify content gaps and areas to expand reach.
  • Performance Tracking: Track key metrics like impressions, reach, engagement rate, and follower growth over time. Monitor how updates to your content and strategy impact performance.
  • Influencer Discovery: Discover potential influencer partners and brand collaborations based on audience overlap and engagement metrics. Vet influencers more efficiently.
  • Reporting & Analytics: Custom reporting and data exports to share insights with stakeholders. Analyze what content resonates best with your audience.

Some top Instagram SEO tools to consider include, and Linktree. Most offer a free tier or free trial to test out features.

Focusing efforts on search optimization can expand your Instagram reach and fuel continued growth. Approach Instagram SEO as an ongoing process, not a one-time initiative. Consistency and high quality visual content are key!

Instagram Seo Keywords in 2024

When optimizing your Instagram profile and content for search, carefully choosing the right keywords is essential. Follow these tips for effective Instagram SEO:

Research Relevant Keywords

  • Use keyword research tools like, and UberSuggest to discover popular Instagram keywords related to your niche, brand or products. Look for keywords with high monthly search volume but low competition on Instagram.

Include Keywords in Profile Details

  • Your Instagram bio, username, captions and hashtags are all places to strategically incorporate relevant keywords. Doing so signals to Instagram’s algorithm what your brand and content focus on.

Use Branded and Long-Tail Keywords

  • Incorporate your core brand terms in captions along with longer, conversational long-tail versions of those phrases that use natural language.

Find Related Hashtags

  • Search for hashtags related to your target keywords. Using popular hashtags expands your content’s reach to new audiences already searching those terms.

Analyze Performance

  • Pay attention to which captions, hashtags and types of visual content perform best and drive the most profile visits and engagement. Double down on what resonates.

Update Content Over Time

  • Continuously test and refine your approach based on performance data and trending topics. The Instagram landscape evolves, so your keywords should as well.

Following Instagram SEO best practices takes experimentation, but placing critical keywords in strategic areas of your profile and posts gives your brand the best chance of being discovered. Measure what works over the long-term while providing value to your audience.

Instagram For Seo in 2024

Instagram offers excellent opportunities to improve your SEO and drive more organic traffic to your website. Here is how to optimize Instagram to boost your search rankings:

  • Leverage keywords strategically
    • Research relevant keywords related to your brand or products. Incorporate these into Instagram captions, hashtags and Stories.
    • Using keywords helps Instagram’s algorithm understand your content focus. This signals to search engines what your posts are about.
  • Link to your website
    • Include links to your website in the Instagram bio and Stories.
    • When sharing photos or announcements that are on your site, put the URL in captions.
  • Enable clickable links in bios
    • Turn on the link in bio feature for easy access to your site. The URL in bios now allows clicks from desktop without leaving Instagram.
  • Cross-promote content
    • Share website articles on Instagram and vice versa.
    • Cross-referencing signals search engines that the content is worth indexing.
  • Use relevant hashtags
    • Research hashtags people search for in your niche. Include roughly 5-10 popular hashtags.
    • This expands reach and positions you as an authority.
  • Post consistently
    • Maintaining regular posting shows Instagram you offer value.
    • Consistency and authority indicate to search algorithms your account is credible.

Optimizing Instagram provides SEO-driven content that Keep your profile active through frequent, high quality posts while integrating keywords and links. Follow these tips to boost site visibility and increase referral traffic from Instagram. Monitor analytics to identify successes and make iterative improvements. With a strategic approach, Instagram offers immense SEO potential.

How To Use Keywords On Instagram in 2024

Instagram’s algorithm ranks content based on relevance and engagement. Using targeted keywords in your posts and Stories can help attract more views and follows. Follow these steps to incorporate keywords effectively:

Research Your Niche

  • Identify 5-10 main keywords that are relevant to your brand or niche using planning tools. Look at competitor accounts and hashtags to find commonly used terms.
  • Consider long-tail variations by adding related modifiers like “tips”, “tutorial”, or geographic locations. This expands your reach.

Optimize Your Bio

  • Include 2-5 primary keywords and long-tail keyword phrases in your bio and link them to other places where you’ve used those terms.

Strategically Use Hashtags

  • Research the number of posts using niche hashtags so you can determine less competitive ones to focus on.
  • Include a mix of popular and specific hashtags in posts, targeting ones with 50K – 500K posts for the best visibility.
  • Place most hashtags in the first comment for cleaner looking grid, while still indexing the content.

Enhance Your Captions

  • Mention keywords and long-tail variations in the first few sentences of your caption naturally when introducing images/videos.
  • Use an asterisk * to bold keywords for emphasis without them seeming out of place.

Best Instagram SMM

As the second-largest social media platform with over 1 billion monthly active users, Instagram offers huge potential to grow your brand. But simply creating content is not enough – you need an effective Instagram marketing strategy to reach your target audience. This is where social media marketing (SMM) comes in.

Implementing best practices for Instagram SMM can increase your engagement and followers. Here are key strategies to focus on:

  • Hashtags – Strategically using relevant hashtags helps more users discover your content. Identify 10-20 top hashtags in your niche with 100k-500k posts. Also try more specific hashtags with under 100k posts. Mix highly popular tags with niche tags.
  • Captions – Craft compelling captions to provide context, encourage engagement, and incorporate strategic keywords. Ask questions, share value, or tell a story. Include a strong call-to-action.
  • Stories – Post daily Stories to boost visibility and connection with your audience. Show behind-the-scenes footage or share user-generated content. Add links, hashtags, locations, and mentions.
  • Reels – Given Instagram’s focus on video, frequently posting entertaining Reels can significantly expand your reach. Repurpose content from Stories or create unique Reels.
  • IG Live – Go live to engage directly with your followers in real time. Announce the streams in advance across channels and optimize timing based on analytics.
  • Partnerships – Collaborate with influencers or other brands to tap into new audiences and increase credibility. Ensure the partnership aligns with your brand identity.

Implementing a thoughtful SMM strategy tailored to Instagram’s latest algorithms and features can lead to exponential growth. Continually test and refine your approach based on in-depth analytics. With consistency and innovation, you can build an impactful presence on Instagram.

Seo For Instagram Followers in 2024

Instagram is a visual platform, so compelling images and video are key. However, SEO best practices can help more users discover your content. Consider these Instagram SEO tips:

Use Relevant Hashtags

Strategically choose hashtags related to your niche and content. This helps Instagram’s algorithm understand your posts’ topics and show them to more interested users.

  • Research hashtags used by industry leaders and competitors. See what is resonating with that audience.
  • Mix broadly popular and very niche hashtags. Balance discovery with targeting fans.
  • Don’t use banned hashtags like giveaways. Check if hashtags you use were recently banned.
  • Periodically analyze engagement on each hashtag and refine your list.

Optimize Profile and Captions

Your bio, username, captions and alt text all impact discoverability.

  • Include important keywords in your bio and profile username.
  • In captions, focus on useful, searchable information and keywords.
  • Use alt text for accessibility and SEO. Succinctly describe images.

Leverage Link in Bio

Your Instagram bio link leads visitors to your website. Optimize it for conversions.

  • Send traffic to a landing page, not just your homepage.
  • Make sure your linked website is mobile-friendly. Over 90% of Instagram users access via mobile.
  • Use UTM campaign tracking parameters on the link to measure Instagram traffic and engagement.

Applying SEO best practices takes time but can expand your reach. Consistently provide value through visual content and captions optimized for discovery. Measure performance and iterate. With smart Instagram SEO, you can connect with more potential customers.

Seo For Instagram Likes in 2024

If you want to boost your Instagram likes and increase engagement on your posts, implementing effective SEO strategies is crucial. By optimizing your content for search engines, you can improve visibility, reach a wider audience, and ultimately drive more likes to your posts. Here are some important tips to enhance your SEO for Instagram likes:

1. Relevant Hashtags

Hashtags are a powerful tool for improving discoverability on Instagram. Research and include relevant hashtags in your captions and comments to ensure your posts appear in relevant search results. Use a mix of popular and niche hashtags to reach a broader audience while targeting specific interests. For example, if you’re posting about travel, consider using hashtags like #wanderlust, #travelgram, and #exploretheworld.

2. Compelling Captions

Crafting compelling and engaging captions is essential for attracting attention and encouraging likes. Use your captions to tell a story, ask questions, or evoke emotions. Incorporate relevant keywords naturally into your captions to improve searchability. For instance, if you’re sharing a recipe, include keywords like “delicious,” “easy cooking,” or “healthy eating” to attract users searching for those terms.

3. High-Quality Visuals

Instagram is a visual platform, so high-quality and visually appealing content is crucial. Use high-resolution images or videos that are well-composed and visually striking. Optimize your visuals by adding alt text, which provides a description of the image for search engine crawlers. Including relevant keywords in your alt text can improve your chances of appearing in image search results.

4. Engage with Your Audience

Engagement is a key factor in boosting your SEO for Instagram likes. Respond to comments on your posts and engage with your followers by liking and commenting on their content. Encouraging meaningful conversations and building relationships with your audience can lead to increased likes and improved visibility on the platform.

5. Collaborate with Influencers

Partnering with influencers in your niche can significantly enhance your reach and increase the likelihood of receiving more likes. Identify relevant influencers with a strong following and engage in collaborations such as sponsored posts or product reviews. This not only exposes your content to a wider audience but also enhances your credibility and trustworthiness.

6. Analyze and Optimize

Regularly analyze your Instagram insights to gain valuable insights into the performance of your content. Identify which posts receive the most likes and engagement and analyze the common elements that contribute to their success. Use these learnings to optimize your future posts and tailor your content to your audience’s preferences.

By implementing these SEO strategies, you can improve your chances of receiving more likes on Instagram. Remember to stay consistent, provide valuable content, and engage with your audience to build a strong presence on the platform.

Instagram SEO FAQs: Your Top Questions Answered

  1. How do hashtags help with Instagram SEO? Hashtags allow your content to be discovered by users who don’t already follow you. Including relevant hashtags in your captions makes your posts searchable and can help attract a new audience. Strategically choose hashtags that relate to your niche, brand, and products or services. Mix popular hashtags with more specific ones to increase reach and visibility.
  2. How important are keywords in Instagram captions? Including keywords in your Instagram captions that are relevant to your content and niche is crucial. The Instagram algorithm scans captions to understand what your images are about. Using keywords helps the algorithm categorize your content so it shows up when users search for related terms or topics. Research which keywords are commonly searched for in your niche.
  3. How can I optimize my Instagram bio?
    Your Instagram bio gives users their first impression of your brand or business. Include important keywords and a clear, concise description of what you offer. Add a link to your website to drive traffic and sales. Update your bio as needed to accurately reflect new offerings or changes to your business. An optimized bio helps users quickly determine if your profile aligns with their interests.
  4. Should I use hashtags in my bio? Using 1-2 popular hashtags in your Instagram bio can help attract more profile views and followers. Choose hashtags strategically instead of simply including all the ones you use with your posts. The hashtags should directly relate to your overall brand or niche rather than a specific post. Keep in mind that any hashtags used in your bio will not count toward the limit when also added to your posts.
  5. How important are Instagram Stories for SEO? Instagram Stories provide additional real estate and opportunities to incorporate keywords, tags, locations, and links related to your brand. Consistently posting quality Stories helps the algorithm identify your content themes. While feed posts may have greater weight, Instagram Stories that align with your overall strategy can complement and enhance your efforts. Use Stories to promote time-sensitive offers or events that direct traffic to your link in bio.

Follow the Recommendations Guidelines

Instagram search results factor in the Instagram Recommendations Guidelines. Accounts that go against these guidelines appear lower in search results or do not appear in search at all.

Keep in mind that the Recommendations Guidelines are more stringent than the Community Guidelines. In short, if you violate the Community Guidelines, your content will be removed from Instagram altogether. If you go against the Recommendations Guidelines, your content will still appear on the platform, but it will be harder to find.

Instagram search avoids recommending content that is “low-quality, objectionable, or sensitive,” as well as content that “may be inappropriate for younger viewers.” Some specific examples of what NOT to do include:

  • Clickbait or engagement bait
  • Exaggerated health claims
  • Unoriginal content copied from another source
  • Misleading claims or content
  • Buying likes

Make sure you’re on the right side of the Recommendations Guidelines by checking your account status.

From your profile, tap the menu icon, then Settings > Preferences (or Account, depending on your account type) > Account Status.


As you can see, Instagram SEO 2024 is more complex than just having great content and hoping it gets discovered. By optimizing your profile, captions, hashtags, and more, you make it easier for your ideal followers to find you. Focus on value and authenticity first. Then layer in SEO elements carefully to boost discovery and engagement over time. Stay adaptable as the Instagram landscape evolves. Keep learning, keep trying new tactics, and keep providing content your community loves. That lasting human connection is still the algorithm you want to crack.