Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing (SMM) requires an evolving strategy with measurable goals and includes:

• Maintaining and optimizing your profiles.
• Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
• Responding to comments, shares, and likes and monitoring your reputation.
• Following and engaging with followers, customers, and influencers to build a community around your brand.

Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.